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Resources for Product Feedback

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Building Better Products and Features Requires User Feedback

It’s easier than ever to get a business launched. The challenges we used to face around building products has been mitigated by companies like Google that’s built a “Google for Startups” site and online learning courses for Python and Ruby where you can learn to code in 30 days! The advent of networks like Odesk, Hubstaff, and Upwork have further improved the time to launch a product or new feature. What’s more, many established brands leverage solutions to collect user feedback. For instance, solutions like Intercom, Mouseflow, and Qualaroo are all built to help brands better understand user behavior and what makes their users happy.

Whether you’re building an e-commerce business, a mobile app, or SaaS web app, entrepreneurs and developers around the world can leverage all kinds of technology to quickly get their products off the ground. Despite the ease in launching new businesses, the challenge of proving market fit still exists. Businesses are (and will continue to be) challenged with validating products and features they are building. Even more challenging is getting a user to tell you if the product/feature you’ve built will actually benefit them.

How do you know if you’re new product/feature is going to benefit your target audience?

Here are some ideas to collect feedback on your new product/feature ahead of releasing it out in the wild: (shameless plug) is on a mission to help SaaS brands build better products and features by connecting them with targeted users and getting real feedback. It’s a growing community and looking for new members to join.

ProductHunt (Acquired by

Post your product on ProductHunt and see if people have any reaction to it. They can vote on it, leave comments, and even go to your website/signup page. This is a great place to collect feedback from a lot of technology activists. The problem is that your product is listed in a rather public place and you’ll get feedback from anyone who takes the time to explore it. Arguably, the people who take the time are probably your target audience but none-the-less, you’ll be sharing it with anyone who follows PH listings.


You can use LinkedIn Sales Navigator or a Premium Profile to search for users that fit your target audience. You can quickly search through a list of LinkedIn members and filter by industry, company, or role. Once you’ve identified your target audience you’ll be able to send them “InMail” to ask them to check out your new product/feature. This can be a great qualitative approach to getting feedback from the right type of users.

Facebook Ads

If you’ve got some money to spare you might consider running an ad campaign on Facebook. The ability to target users in a specific region, age range, or based on their interests is outstanding.

Facebook Groups

There are a lot of online groups on Facebook. Ask your friends if they know of any that might be relevant to your product/feature. Alternately, you can also search for communities and see if you can join them.

Online Communities

This is one “hack” that I personally love. There are a TON of online communities filled with users that may be in your target audience. Here a few to get you started.

This is a community of marketers with a broad range of skills, from SEO to Content Development and Lead Generation. You can participate in discussions, post articles, and ask the community for feedback on your new product/feature.

GrowthHackers Community

This community is made up of a lot of marketers looking to grow their business. You can post articles and ask questions to see if anyone would be interested in trying your new product/feature.


This is a HUGE community but it’s filled with lots of channels and threads that you can search through. For instance, you could search specifically for a subreddit on “finance software” and find r/personalfinance to engage with the members (over 12 million) and see if anyone there would be interested in your product/feature.

Slack Communities

This is my personal favorite. Although they can be hard to find, there are Slack channels for things like IT, Product, Programming, Hardware, Finance and Marketing, and more! These channels can be free or paid (yes you have to pay to join the community). I’m personally in some free and paid Slack groups that have been a big help in advancing my skills/knowledge on marketing tactics. Here are the ones I’ve joined:

If you’re interested, I also found this great blog post by Alex Kistenev that lists over 1,000 other slack channels.

Product Feedback Questions

All the tips you need to get the best feedback on your products and features.

Sometimes you don't need to prepare for product feedback. At times, it just comes in the form of support tickets or reviews on sites like G2 | Crowd or Capterra. But, when you're preparing for a product feedback session it's definitely a good idea to get your mind right. This page will act as your resource for all the tips and tricks we have to generate a great product feedback session with potential (or current) users.

How do know you when to start collecting product feedback?

In short, the time is now. It's never too soon to gather replies from your customers. Whether you're building a new feature for existing clients or coming up with an entirely new platform it's never too soon to begin the product feedback cycles. Starting now means you can leverage your existing teams or put in processes to gather feedback as you build the product. But what teams should you start with? Great question!

Customer Support Feedback

For existing teams or larger organizations, often times your customer support staff is the first line of defense when it comes to collecting and sorting through the feedback from your most active (and most pissed off) users.

Side note here, it's important to always remember that your most pissed off customer is also your best resource. If they're willing to complain, they're passionate enough to save the product. Leverage these users and respond promptly.

Your customer support team is interfacing with customers day in and day out. You should give them the tools (keep reading for examples of tools) and the guidance on collecting and navigating the complex world of product feedback. If you're an organization looking to empower your customer support team, here are some awesome questions you can implement into their day-to-day conversations:

  1. How did you hear about us?
  2. What problem is our product solving for your organization/team?
  3. What do you like most about our product?
  4. What do you like least about our product?
  5. What's the one thing we should never stop doing?
  6. Why did you select [insert your company here] over other competitors?
  7. Do our competitors do something better than us? If so, what?
  8. (NPS) How likely are you to recommend us to your colleagues? (scale from 1 to 10)
  9. What is the most recent way we have exceeded your expectations?
  10. What is the most recent way we've missed the mark on your expectations?
  11. Do you have any questions for us?
  12. What did you Google when searching for a service/product like ours?
  13. Do you have any feedback on our features or products you'd like to provide?

Starting with some pretty open-ended questions is a great way to get a conversation going. You'd be surprised how willing people are to provide feedback.

A Sample Product Feedback Survey

Here is a simple survey you can put together to collect feedback on an existing product or feature. 

  1. What do you like most about [insert product/feature here]?
  2. What changes would improve [insert product/feature here]?
  3. What do you like most about competing products?
  4. What should these competing products improve?
  5. What would make you more likely to use [insert product/feature here]?
  6. How would you feel if [insert product/feature here] no longer existed?
  7. Does price influence your decision to use [insert product/feature here]?
  8. Overall, how satisfied are you with [insert product/feature here]?

While this type of survey can be difficult to execute via email, you might find more success with tools to streamline the collection of product feedback questions.

Software for Product Feedback

Tools like Zendesk, Qualaroo, SurveyMonkey, Google Forms, and Intercom are just a few examples of how software has been helping teams gather feedback on their products and features. The team found a great resource on If you're interested in a list of tools, click here.

Sometimes product feedback is referred to as "market research". Market research isn't that difficult to execute on either. Tools like Google Surveys (different from Google Forms) and Mfour's Surveys On The Go app (available on Android and iOS devices) make collecting Market Research easier than ever before. There are even ways to collect data from mobile users today.

Market research is expensive, which means sometimes you have to justify the cost. Speaking of cost, what about pricing research? Just a quick tip here, product pricing research can be done with a great company called Price Intelligently (great name huh?).

Get the User Into the Right Mindset (slide deck)

We've conducted a lot of product feedback surveys here at One of the most important things to conducting a great product feedback session is getting the user in the right frame of mind. Despite all the scheduling and advanced prep for the session, it's pretty much guaranteed that your user won't be 100% focused on the session. It's your job to get them in the zone. 

Here's a sample deck from the archives of community member and co-founder Mike Rizzo.

Public Resources for Product Feedback

There is no shortage of websites where customers can review your products and services today. Among the most popular are sites like G2 | Crowd, Capterra, and Software Advice. These sites are great for companies to have a public-facing profile that's both great for product discovery and referencing in a sales cycle.

Create a "HERO GROUP"

The Hero Group is your users who love your product and are enthusiastic about giving feedback. Heroes should be quick to hop on a call to outline bug reproduction steps, and invaluable when getting feedback on power-user feature improvements. Offering users a spot on your Hero Group gives you an outlet to get feedback even faster in the future. Collect their phone number and text them when you need quick thoughts, or put them in a group email address to have your designer email in-progress designs. The Hero Group isn't a replacement for all user research, but it can increase the speed at which feedback can be received.

Note: This idea originated in this blog post.

Automated Emails for User Research

Whether you're using a tool like Intercom or HubSpot or Mailchimp, there are many ways to automate user research and product feedback requests. The best way to automate the process is by triggering an email campaign after the user has completed an action. For example, you could invite a user to provide feedback on your product/feature three days after they signup. Or, another example would be triggering a chat widget to appear after they've logged into the app 3 days in a row.


Stay tuned for more.. we'll continue adding more Product Feedback advice to this page as time progresses. In the meantime, please let us know if you have any suggestions for this page or tips of your own!